Presidential Campaigns in the Age of Social Media

Name: Presidential Campaigns in the Age of Social Media
SKU: 31703295
Price: 320.00 NZD
Availability: InStock

Clinton and Trump

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Hardback

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Description

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

Author Biography:

William L. Benoit (Ph.D., Wayne State University) is a professor of communication studies at the University of Alabama, Birmingham. He has published books and journal articles on functional theory, which he developed with his co-authors. Mark J. Glantz (Ph.D., University of Missouri) is an associate professor of communication and media studies at St. Norbert University. He has published books and articles on a variety of topics including Persuasive Attacks on Donald Trump in the 2016 Presidential Primary.

Release date NZ

December 17th, 2019

Author

Audience

Professional & Vocational

Edition

New edition

Illustrations

51 Illustrations, unspecified

Pages

170

ISBN-13

9781433168222

Product ID

31703295

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