Pioneers in Marketing Image close
Pioneers in Marketing on Hardback by D G Brian Jones
Pioneers in Marketing on Hardback by D G Brian Jones
Show Hide Adult Content
Pioneers in Marketing close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
International business

Pioneers in Marketing

A Collection of Biographical Essays
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$547.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $136.75 with Afterpay Learn more

6 weekly interest-free payments of $91.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 13-25 June using International Courier

Explore more Routledge Advances in Management and Business Studies

See all products in this series

How to Manage and Survive during a Global Crisis on Hardback by Piyush Sharma
$446.00
How to Manage and Survive during a Global Crisis
by Piyush Sharma ~ Hardback
Pre-order - out 12 Jul 2024
Sustainable Business in the Era of Digital Transformation on Hardback by Mariusz Soltysik
$446.00
Sustainable Business in the Era of Digital Transformation
by Mariusz Soltysik ~ Hardback
Pre-order - out 21 Jun 2024
Business, Government and Sustainable Development by Gerard Keijzers
$47.00
Business, Government and Sustainable Development
by Gerard Keijzers ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Reconfiguring Public Relations by David McKie
$102.00
Reconfiguring Public Relations
by David McKie ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Chinese Business and the Belt and Road Initiative by Jerry J. Zhang
$94.00
Chinese Business and the Belt and Road Initiative
by Jerry J. Zhang ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Japanese Business Operations in an Uncertain World
$94.00
Japanese Business Operations in an Uncertain World
Paperback / softback
Available - Usually ships in 2-3 weeks
Managerial Competence within the Tourism and Hospitality Service Industries by John Saee
$67.00
Managerial Competence within the Tourism and Hospitality Service...
by John Saee ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Global Pharmaceutical Industry on Hardback by Daniel Hoffman
$446.00
The Global Pharmaceutical Industry
by Daniel Hoffman ~ Hardback
Available - Usually ships in 3-4 weeks
Marketing without Advertising on Hardback by Emilio Morales
$547.00
Marketing without Advertising
by Emilio Morales ~ Hardback
Available - Usually ships in 3-4 weeks
Competition, Strategy, and Innovation on Hardback
$446.00
Competition, Strategy, and Innovation
Hardback
Available - Usually ships in 3-4 weeks
Tourism Marketing in Bangladesh on Hardback
$497.00
Tourism Marketing in Bangladesh
Hardback
Available - Usually ships in 3-4 weeks
Transforming Relationship Marketing on Hardback
$446.00
Transforming Relationship Marketing
Hardback
Available - Usually ships in 3-4 weeks
Business, Government and Sustainable Development on Hardback by Gerard Keijzers
$87.00
Business, Government and Sustainable Development
by Gerard Keijzers ~ Hardback
Available - Usually ships in 2-3 weeks
Hospitality and Tourism Education in China
$94.00
Hospitality and Tourism Education in China
Paperback / softback
Available - Usually ships in 2-3 weeks
Relationship Marketing in Professional Services on Hardback by Aino Halinen
$849.00
Relationship Marketing in Professional Services
by Aino Halinen ~ Hardback
Available - Usually ships in 3-4 weeks
Hospitality and Tourism Education in China on Hardback
$446.00
Hospitality and Tourism Education in China
Hardback
Available - Usually ships in 3-4 weeks

Description

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Author Biography:

D.G. Brian Jones is Professor of Marketing at Quinnipiac University, and Editor of the Journal of Historical Research in Marketing. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory, and other publications. He is also co-editor, with Mark Tadajewski, of a three-volume set of readings titled The History of Marketing Thought.
Release date NZ
December 21st, 2011
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
1 Tables, black and white; 10 Halftones, black and white; 11 Illustrations, black and white
Pages
210
Dimensions
152x229x15
ISBN-13
9780415891936
Product ID
10369253

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by D G Brian Jones

See all books by this author

Foundations of Marketing Thought by Mark Tadajewski
$94.00
Foundations of Marketing Thought
by Mark Tadajewski ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Foundations of Marketing Thought on Hardback by D G Brian Jones
$446.00
Foundations of Marketing Thought
by D G Brian Jones ~ Hardback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
International business
Books >
Business & Economics >
Business & Management >
Sales & Marketing