Non-Fiction Books:

Persuasive Signs

The Semiotics of Advertising
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$114.00
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Description

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviours by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic and digital form.

Author Biography:

Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.
Release date NZ
October 9th, 2002
Audiences
  • Professional & Vocational
  • Professional & Vocational
Illustrations
Num. tab.; 6 Illustrations, black and white
Pages
204
Dimensions
155x230x16
ISBN-13
9783110173406
Product ID
5313408

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