The Quest for Meaning

A Guide to Semiotic Theory and Practice, Second Edition

By:

Marcel Danesi

Format:

Hardback

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Description

Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.

Author Biography:

Marcel Danesi is a professor in the Department of Anthropology at the University of Toronto.

Release date NZ

August 12th, 2020

Author

Marcel Danesi

Pages

216

Edition

2nd edition

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

16 figures

Dimensions

155x235x14

ISBN-13

9781487504854

Product ID

31983127

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