Yogesh K. Dwivedi is a Professor of Digital and Social Media and Head of Management and Systems Section (MaSS) in the School of Management at Swansea University, Wales, UK. He has a multidisciplinary background: BSc in Biology from the University of Allahabad, MSc in Plant Genetic Resources from Indian Agricultural Research Institute (IARI) and an MSc & PhD in Information Systems from Brunel University London, UK. His research interests are in the area of Information Systems (IS) including the adoption and diffusion of emerging ICTs (e.g. broadband, RFID, e-commerce, e-government, m-commerce, m-payments, m-government) and digital and social media marketing. His work on these topics has been published (more than 100 articles) in a range of leading academic journals including: Communications of the ACM, European Journal of Information Systems, International Journal of Production Research, Journal of the Operational Research Society, International Journal of Indian Culture and Business Management, The Marketing Review, and Journal of Strategic Marketing. He has co-edited more than ten books on technology adoption, e-government and IS theory and had them published by international publishers such as Springer, Routledge, and Emerald. He acted as co-editor of fourteen special issues; organised tracks, mini-tracks and panels in leading conferences; and served as programme co-chair of IFIP WG 8.6 Conference at the prestigious IIM Bangalore, India in 2013. He is Associate Editor of European Journal of Marketing and European Journal of Information Systems, Assistant Editor of JEIM and TGPPP, Senior Editor of Journal of Electronic Commerce Research and member of the editorial board/review board of several journals. He is a member of the AIS and IFIP WG8.6.