Operations Strategy

A Value Chain Approach

By:

David Walters

Format:

Paperback / softback

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Description

This text is designed to be appropriate for operations strategy modules at both undergraduate and postgraduate level, as well as operations management modules at MBA level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value-chain approach. The book contains a number of features to aid the learning process: chapter introductions, chapter summaries, further reading and boxed features.

Author Biography:

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.

Release date NZ

June 26th, 2002

Author

David Walters

Audiences

Professional & Vocational
Tertiary Education (US: College)

Country of Publication

United Kingdom

Illustrations

400 p.

Imprint

Red Globe Press

Pages

400

Publisher

Bloomsbury Publishing PLC

Dimensions

154x233x22

ISBN-13

9780333961124

Product ID

1665687

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