Business & Economics Books:

Operations Strategy

A Value Chain Approach

Format

Paperback

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Operations Strategy by David Walters
$163.99
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Description

This text is designed to be appropriate for operations strategy modules at both undergraduate and postgraduate level, as well as operations management modules at MBA level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value-chain approach. The book contains a number of features to aid the learning process: chapter introductions, chapter summaries, further reading and boxed features.

Author Biography

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.
Release date NZ
June 26th, 2002
Author
Country of Publication
United Kingdom
Illustrations
400 p.
Imprint
Palgrave Macmillan
Pages
400
Dimensions
154x233x22
ISBN-13
9780333961124
Product ID
1665687

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