using standard courier delivery
This text is designed to be appropriate for operations strategy modules at both undergraduate and postgraduate level, as well as operations management modules at MBA level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value-chain approach. The book contains a number of features to aid the learning process: chapter introductions, chapter summaries, further reading and boxed features.
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.