Business & Economics Books:

Retailing Management

Analysis, Planning and Control
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Paperback / softback
$124.00
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Description

The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.
Release date NZ
July 19th, 1994
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Edition
1994 ed.
Illustrations
XV, 345 p.
Pages
345
Dimensions
155x235x19
ISBN-13
9780333608067
Product ID
13778053

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