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Online Growth Options for Retailers on Hardback by Matthias Schu
Online Growth Options for Retailers on Hardback by Matthias Schu
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Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing
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Description

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.  

Author Biography:

Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.
Release date NZ
May 24th, 2017
Author
Pages
136
Edition
1st ed. 2017
Audience
  • Professional & Vocational
Illustrations
8 Illustrations, black and white; XVI, 136 p. 8 illus.
Dimensions
148x210x11
ISBN-13
9783658182144
Product ID
26802238

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Online Growth Options for Retailers by Matthias Schu
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by Matthias Schu ~ Paperback / softback
Available - Usually ships in 3-4 weeks

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