Business & Economics Books:

International Retailers' Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment

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International Retailers' Performance in Host Countries by Lukas Morbe
$187.00
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Description

Lukas Morbe sheds light on important antecedents of international retailers` local performance including international strategies and their local implementation, local consumers` perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Author Biography

Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Release date NZ
May 3rd, 2018
Author
Country of Publication
Germany
Edition
1st ed. 2018
Illustrations
11 Illustrations, black and white; XXI, 165 p. 11 illus.
Imprint
Springer Gabler
Pages
165
Dimensions
165x220x25
ISBN-13
9783658220686
Product ID
27842473

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