Observation is arguably the most direct and valid method of research because the resulting data is derived from what people actually do rather than what they say they do. This practical and introductory guide covers: understanding the value of observation; setting up the observation; and developing structured or unstructured techniques."The Real Word Research" series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.
Author Biography
Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland
