Non-Fiction Books:

Small-scale Social Survey Methods

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Paperback / softback
$137.00
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Description

Carrying out a survey is a common element in postgraduate study and professional practice. Surveys are usually done badly but could easily be done to a higher standard by using the straightforward guidance provided in "Small -Scale Social Survey Methods". In this practical and introductory book Gillham provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey. "The Real Word Research" series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.

Author Biography

Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland
Release date NZ
January 10th, 2008
Author
Audience
  • Professional & Vocational
Country of Publication
United Kingdom
Illustrations
illustrations
Imprint
Continuum International Publishing Group Ltd.
Pages
112
Publisher
Bloomsbury Publishing PLC
Dimensions
138x216x10
ISBN-13
9780826496300
Product ID
1837537

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