Business & Economics Books:

New Technologies and the Firm

Innovation and Competition
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$441.00
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Description

Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.

Author Biography:

Peter Swann
Release date NZ
March 27th, 2018
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributor
  • Edited by Peter Swann
Pages
402
ISBN-13
9780815359418
Product ID
28836113

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