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Managing Innovation Within Networks by Wim Biemans
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Managing Innovation Within Networks

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Description

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Author Biography:

Wim Biemens
Release date NZ
January 28th, 2020
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
294
ISBN-13
9781138574137
Product ID
31426813

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