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New Perspectives in Marketing by Word-of-Mouth by Emerald Group Publishing Limited
New Perspectives in Marketing by Word-of-Mouth by Emerald Group Publishing Limited
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New Perspectives in Marketing by Word-of-Mouth

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Description

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
Release date NZ
October 21st, 2015
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
200
Dimensions
165x240x13
ISBN-13
9781785608193
Product ID
24088208

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