Business & Economics Books:

New Perspectives in Luxury Branding

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Paperback / softback
$177.00
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Description

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
Release date NZ
October 29th, 2015
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
224
Dimensions
165x240x12
ISBN-13
9781785608636
Product ID
24097733

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