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Morality and the Market (Routledge Revivals) by N.Craig Smith
Morality and the Market (Routledge Revivals) by N.Craig Smith
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Morality and the Market (Routledge Revivals)

Consumer Pressure for Corporate Accountability
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Description

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.
Release date NZ
March 12th, 2016
Author
Audience
  • Tertiary Education (US: College)
Pages
352
Dimensions
138x216x19
ISBN-13
9781138820678
Product ID
25682714

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