Marketing, Morality and the Natural Environment

By:

Andrew Crane

Format:

Hardback

Series:

Routledge Advances in Management and Business Studies

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Description

Marketing has long been the subject of moral criticism and critique. Now, with the growing awareness of the impact it can have on the natural environment, both directly and through its influence over social values and behaviours, this attention has intensified. This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Release date NZ

October 26th, 2000

Author

Andrew Crane

Audience

Tertiary Education (US: College)

Illustrations

3 Tables, black and white

Pages

224

Series

Routledge Advances in Management and Business Studies

Dimensions

156x234x16

ISBN-13

9780415213820

Product ID

1739792

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