Non-Fiction Books:

Marketing and American Consumer Culture

A Cultural Studies Analysis

Format

Hardback

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Marketing and American Consumer Culture by Arthur Asa Berger
$169.00

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Description

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Author Biography

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
Release date NZ
December 28th, 2016
Country of Publication
Switzerland
Edition
1st ed. 2016
Illustrations
28 Illustrations, black and white; XI, 164 p. 28 illus.
Imprint
Springer International Publishing AG
Pages
164
Dimensions
148x210x11
ISBN-13
9783319473277
Product ID
25933993

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