Non-Fiction Books:

Gizmos or: The Electronic Imperative

How Digital Devices have Transformed American Character and Culture

Format

Hardback

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Gizmos or: The Electronic Imperative by Arthur Asa Berger
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Description

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.

Author Biography

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.
Release date NZ
November 5th, 2015
Country of Publication
United Kingdom
Edition
1st ed. 2015
Illustrations
XVI, 114 p.
Imprint
Palgrave Macmillan
Pages
114
Dimensions
140x216x11
ISBN-13
9781137575265
Product ID
23977633

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