Business & Economics Books:

Made to Stick

Why Some Ideas Survive and Others Die

Format

Hardback

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Made to Stick by Chip Heath
$52.00
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Description



Author Biography

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.
Release date NZ
January 2nd, 2007
Country of Publication
United States
Imprint
Random House Inc
Dimensions
150x210x27
ISBN-13
9781400064281
Product ID
3521647

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