Business & Economics Books:

Decisive

How to Make Better Decisions

Format

Paperback / softback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Decisive by Chip Heath
$25.00
Hurry! Only 2 left at Mighty Ape!

The item is brand new and in-stock in the Mighty Ape warehouse. The item will ship within the timeframe shown below.

Order in the next 1 hour and 39 mins and it ships today!

Availability

Mighty Fast Delivery Guaranteed

This product is In stock at Mighty Ape and ready for immediate dispatch

Delivering to:

It should arrive:

  • Tonight 6-9pm using Same Day Delivery
    Mighty Ape can deliver this product in the evening between 6pm - 9pm tonight to qualifying addresses in Auckland. Learn more
  • Tomorrow using standard courier delivery

Description

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Author Biography

CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the bestselling Made to Stick- Why some ideas take hold and others come unstuck and Switch- How to change things when change is hard. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
Release date NZ
February 6th, 2014
Country of Publication
United Kingdom
Imprint
Random House Business Books
Pages
336
Dimensions
129x198x21
ISBN-13
9781847940865
Product ID
21395950

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...