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Hardback
$79.00
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Description

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Author Biography:

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
Release date NZ
January 5th, 2023
Audience
  • General (US: Trade)
Contributor
  • Edited by Julius Wiedemann
Country of Publication
Germany
Edition
Multilingual edition
Imprint
Taschen GmbH
Pages
664
Publisher
Taschen GmbH
Dimensions
140x195x44
ISBN-13
9783836556347
Product ID
23109548

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