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Logo Design. Global Brands on Hardback
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Logo Design. Global Brands

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Description

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ??such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Author Biography:

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
Release date NZ
August 12th, 2022
Audience
  • General (US: Trade)
Contributor
  • Edited by Julius Wiedemann
Country of Publication
Germany
Edition
Multilingual edition
Imprint
Taschen GmbH
Pages
608
Publisher
Taschen GmbH
Dimensions
150x205x45
ISBN-13
9783836576758
Product ID
30297304

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