The best success stories may start with a dream; but trust and believe they don't stay there. It takes unwavering faith, determination, and the audacity to believe you can do it. Do you have the willingness to learn what you don't know and the humility to accept it? Many have started out excited, confident, and ready to dominate the industry with the next hit record to reach billboard Top 100. Totally enamored by the seemingly instant success of the latest rival artist to hit the scene, you charge forward and quickly lose momentum when you realize that there's levels to the game! And you may not be on the level you think you are. To make your dream become a reality you must understand what it takes to have a successful career in the music and entertainment business; a space where everyone is fighting for their spot at the top. The rules to the game have changed. "Level Up" takes you through 7 key strategies and principles that you must master if your true desire is to share your talents on a global level. What you have in your hands right now is your game book, with play by play instructions on how to execute each level and reach the pinnacle of a complex multi-billion dollar business. The Official Dealmaker himself, Robert Terell, Music Entertainment Mogul with over 22 years of winning at this game shares valuable insights from guiding multi-platinum artists to today's rising superstars. The question you must ask yourself is...Do I have the mental, spiritual and financial fortitude to rise from Level One the "I AM" level and ascend to level seven "A lot of Commas"? A journey of purpose, fate, and passion intersects at the crossroads of success. The outcome is the full manifestation of your destiny. It's time to Level Up! This book offers a music business GPS to help you arrive at your destination- Greatness! --Robert Terell Official Dealmaker
Author Biography:
Industry certified Robert Terell is recognized as "The Industry's TOP Choice" in global business entertainment, brand development, and brand management. Robert Terell ascent from unpaid intern to president, business expert, financial strategist, motivational speaker, author, and serial entrepreneur has aided him to take major steps forward to grow and develop emerging acts and teaching them how to arrive on the scene with a fresh and new perspective. Born and raised in the streets of New York City by a single parent mother, Robert began his career in the music business as an intern at Calliope studios in New York, NY. As the visionary thought leader of Wealth Nation Entertainment, he has orchestrated major label distribution deals with Universal Music Group Distribution (UMGD) via INgrooves Fontana, and has held several major positions in the industry throughout his career including the following: V.P. of A&R with IMG recordings, which is distributed via Warner Bros., Sony, EMI, and Universal, E.V.P. of Corporate Affairs/Strategic alliances for HYPE Magazine and THM Media. Recently appointed by President and Vice President of Bungalo/Universal as Regional Director for South Regional Markets, Terell plans on taking the music game back to the days when artists were groomed to become stars. As Gunplay's (MMG/DEF JAM) Business Manager, Robert and his team was instrumental in finalizing his deal with DefJam. Robert also negotiated and secured the deal for New York rapper "COMPUTA" with eOne (formerly Koch) and partnered with Def Jef to get his record placement with BET on the new Wayans Bros. Show "Next Generation Wayans," which aired in 2013. But among endless tasks of responsibilities, Terrell's most recognizable accomplishment is showing his loyalty to his artists, and collectively, to what's real; a trait possessed among the truest individuals and which has become the very essence of his success. This industry is Robert Terrell's passion, from which he inhibits the capability to do anything for his artists. Robert leverages his knowledge, experience, and business acumen to specialize in the areas of deal structuring, publishing, licensing, merchandising, major label distribution, and international marketing to skillfully represent the needs of his diverse clientele and their best interest. "THE OFFICIAL DEALMAKER".
