Van Morrison's status as an artist of integrity and distinction is
self-evident: his reputation precedes him. For the release of his 42nd studio
album, Latest Record Project Volume 1, there is a real ambition to make a
difference by engaging new ears, eyes and minds to the project.
‘Latest Record Project: Volume 1’ is the result of our enforced period of isolation. Unable to tour, Morrison remained busy with constant songwriting, starting ideas on piano, guitar or saxophone. What emerged is a wealth of new material, which shimmers with a directness and vibrancy that comes from working with a rhythm section with whom he shares an immediate, spontaneous connection.
A rapid evolution of the marketing mix provides us with energy for fresh perspective to illuminate the classic and timeless quality of the most important element throughout – the music itself: Thank God For The Blues.