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Key Success Factors of SME Internationalisation on Hardback
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Key Success Factors of SME Internationalisation

A Cross-Country Perspective
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Description

This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities. Their innovative approach is particularly useful to understand the major role played by SMEs in today’s global economy.  The authors identify key factors that facilitate the international expansion of SMEs. They explain how SMEs can succeed in their development in both mature and emerging economies. Their findings are based on quantitative surveys and in-depth case studies, and the resulting recommendations are provided to help SME managers increase the performance of their international activities.

Author Biography:

Noémie Dominguez is Associate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing a Master's degree in "International Business Realities". Her teaching and research interests include international business and strategic management, namely exports, networks, strategies and decision-making in the internationalisation process of SMEs (and also in the context of emerging countries).Ulrike Mayrhofer is Professor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean for Corporate Relations, the Academic Director of the International MBA, and the Head of the International Business Team at the Magellan Research Center. Her research focuses on internationalisation strategies of companies in mature and emerging markets.
Release date NZ
August 22nd, 2018
Audience
  • Professional & Vocational
Contributors
  • Edited by Noemie Dominguez
  • Edited by Ulrike Mayrhofer
Pages
272
ISBN-13
9781787542785
Product ID
27808831

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