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Business, Society and Politics on Hardback
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Business, Society and Politics

Multinationals in Emerging Markets
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Description

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Release date NZ
December 11th, 2012
Audience
  • Professional & Vocational
Contributors
  • Edited by Amjad Hadjikhani
  • Edited by Pervez N. Ghauri
  • Edited by Ulf Elg
  • Series edited by Pervez N. Ghauri
Pages
450
ISBN-13
9781780529905
Product ID
20718840

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