Business & Economics Books:

Network Dynamics in International Marketing

Format

Hardback

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Network Dynamics in International Marketing
$377.99
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Description

This work aims to reflect the current thinking in the growing area of relationship marketing, and the articles have been chosen to reflect the way in which the subject matter has matured and developed. While the articles do cover the three areas of interactions, networks and relationships, this book goes further in the way in which these topics are covered. The chapters include theoretical developments in the area, practical case studies, and also applications of new methodologies that can be applied to the study of relationship marketing.
Release date NZ
December 15th, 1998
Contributors
Edited by P.W. Turnbull Edited by Peter Naude
Country of Publication
United Kingdom
Imprint
Pergamon Press
Pages
342
Dimensions
165x230x20
ISBN-13
9780080433585
Product ID
1824370

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