Introduction to Revenue Management

Module 1

By:

Gary Parker

Format:

Paperback / softback

Series:

Practical Revenue Management in Passenger Transportation

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Description

What is revenue management and why is it needed in the passenger transportation industry of today and tomorrow? Revenue management first appeared in the carrier industry starting in the early 1980s. It arose from the need for accurate demand estimates and resource allocations in the newly deregulated environment. Therefore we begin this book and this module with a look back at the main causes and consequences of carrier deregulation in North America. The second section is an introduction to the basics of revenue management and will serve as a foundation for the rest of the modules in this course. In the final section we look to the future and consider how the internet is changing ticket distribution and some of the challenges and opportunities that it has created.

Release date NZ

December 28th, 2016

Author

Gary Parker

Audience

General (US: Trade)

Illustrations

Illustrations, color

Pages

Series

Practical Revenue Management in Passenger Transportation

Dimensions

216x279x2

ISBN-13

9781520253176

Product ID

29126757

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