Loyalty Programmes

Module 12

By:

Gary Parker

Format:

Paperback / softback

Series:

Practical Revenue Management in Passenger Transportation

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Description

In the introduction module, we discussed deregulation and how it opened the passenger carrier business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent flyer programmes (FFP) are also an example of marketing innovations from that time.In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller airlines address loyalty. The last section is on how loyalty and revenue management work together.

Release date NZ

January 19th, 2019

Author

Gary Parker

Audience

General (US: Trade)

Illustrations

Illustrations, color

Pages

Series

Practical Revenue Management in Passenger Transportation

Dimensions

216x279x2

ISBN-13

9781794437647

Product ID

29154825

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