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Internationalization on Hardback
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Internationalization

Firm Strategies and Management
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Description

This is the 10th volume of "The Academy of International Business" book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.

Author Biography:

COLIN WHEELER is a Senior Lecturer in the Department of Marketing at the University of Strathclyde. He has written widely in the area of International Marketing. - FRANK MCDONALD is Head of the International Business Unit at Manchester Metropolitan University Business School. His publications are mainly in the areas of International and European business. - IRENE GREAVES is Senior Lecturer in International Business in the Department of International Business, University of Central Lancashire.
Release date NZ
March 13th, 2003
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributors
  • Edited by C. Wheeler
  • Edited by F. McDonald
  • Edited by I. Greaves
Illustrations
XIX, 309 p.
Pages
309
Dimensions
152x229x19
ISBN-13
9781403906717
Product ID
2772027

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