Non-Fiction Books:

Multinationals in a New Era

International Strategy and Management

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Multinationals in a New Era by James H. Taggart
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This eighth volume in the AIB series focuses on globalization and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of international business are changing as we move into early part of the 21st century. The three points of focus are: internationalization of small and medium sized enterprises and the growing occurrence of "born" internationalizers; the impact of culture, structure and technology on managing the multinational corporation; and the implementation of international strategy through the roles and activities of foreign subsidiaries. The book brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalization as the multinational continues to develop in the 21st century.

Author Biography

JAMES H. TAGGART is Professor of International Business Strategy in the Department of Management Studies at the University of Glasgow. He is also Chairman of the UK Chapter of the AIB. - MAUREEN BERRY is a Senior Lecturer in the Department of Marketing, University of Strathclyde. - MICHAEL MCDERMOTT is a Senior Lecturer in the Department of Marketing, University of Strathclyde.
Release date NZ
September 19th, 2001
Edited by James H. Taggart Edited by Maureen Berry Edited by Michael C. McDermott
Country of Publication
United Kingdom
XIII, 284 p.
Palgrave Macmillan
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