International Retailers’ Performance in Host Countries Image close
International Retailers’ Performance in Host Countries by Lukas Morbe
International Retailers’ Performance in Host Countries by Lukas Morbe
Show Hide Adult Content
International Retailers’ Performance in Host Countries close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Business strategy

International Retailers’ Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$151.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $37.75 with Afterpay Learn more

6 weekly interest-free payments of $25.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 19 Jun - 1 Jul using International Courier

Explore more Handel Und Internationales Marketing / Retailing and International Marketing

See all products in this series

Online Growth Options for Retailers on Hardback by Matthias Schu
$149.00
Online Growth Options for Retailers
by Matthias Schu ~ Hardback
Available - Usually ships in 3-4 weeks
Online Shopping Intentions by Anne Fota
$292.00
Online Shopping Intentions
by Anne Fota ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Omni-Channel Retailing by Amelie Winters
$318.00
Omni-Channel Retailing
by Amelie Winters ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by Katja Wagner
$292.00
Drivers and Barriers of Consumer Behavior Regarding New Technologies...
by Katja Wagner ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Retail Internationalization in Emerging Countries by Karin Pennemann
$149.00
Retail Internationalization in Emerging Countries
by Karin Pennemann ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Technology-Oriented Customer Touchpoints in Context of Services in Retailing by Tobias Röding
$267.00
Technology-Oriented Customer Touchpoints in Context of Services in...
by Tobias Röding ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Online Growth Options for Retailers by Matthias Schu
$151.00
Online Growth Options for Retailers
by Matthias Schu ~ Paperback / softback
Available - Usually ships in 3-4 weeks
International Strategic Management of Brands and Online Firms by Carolina Sinning
$292.00
International Strategic Management of Brands and Online Firms
by Carolina Sinning ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Restructuring of Food Retail Markets in Countries of the Global South by Christine Hobelsberger
$318.00
Restructuring of Food Retail Markets in Countries of the Global South
by Christine Hobelsberger ~ Paperback / softback
Available - Usually ships in 3-4 weeks
International Corporate Brand Management by Markus Meierer
$149.00
International Corporate Brand Management
by Markus Meierer ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Event Marketing in the Context of Higher Education Marketing and Digital Environments by Florian Neus
$267.00
Event Marketing in the Context of Higher Education Marketing and...
by Florian Neus ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Retail Branding and Store Loyalty by Bettina Berg
$149.00
Retail Branding and Store Loyalty
by Bettina Berg ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Corporate Reputation of Multinational Corporations by Cathrin Huber
$151.00
The Corporate Reputation of Multinational Corporations
by Cathrin Huber ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Replication of Retail Fashion Formats into Foreign Countries by Christoph Schroder
$149.00
The Replication of Retail Fashion Formats into Foreign Countries
by Christoph Schroder ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Pursuit of Food Well-Being by Florentine Frentz
$292.00
The Pursuit of Food Well-Being
by Florentine Frentz ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Congruency, Expectations and Consumer Behavior in Digital Environments by Frederic Nimmermann
$151.00
Congruency, Expectations and Consumer Behavior in Digital Environments
by Frederic Nimmermann ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Description

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Author Biography:

Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Release date NZ
May 3rd, 2018
Author
Audience
  • Postgraduate, Research & Scholarly
Edition
1st ed. 2018
Illustrations
11 Illustrations, black and white; XXI, 165 p. 11 illus.
Pages
165
ISBN-13
9783658220686
Product ID
27842473

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Business strategy
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Industry Studies >
Distributive industries
Books >
Business & Economics >
Industry Studies >
Distributive industries >
Retail sector