Business & Economics Books:

Innovation Management

Strategies, Implementation, and Profits
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Hardback
$712.00
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Description

This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.
Release date NZ
May 29th, 2003
Author
Audience
  • Tertiary Education (US: College)
Edition
2nd Revised edition
Illustrations
numerous figures
Pages
400
Dimensions
159x242x22
ISBN-13
9780195142303
Product ID
2078938

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