Business Model Innovation

Concepts, Analysis, and Cases

By:

Allan Afuah

Format:

Paperback / softback

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Description

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

Author Biography:

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA. He is a recipient of the 2012 AMR Best Article Award for his paper, "Crowdsourcing As a Solution to Distant Search." Since obtaining his Ph.D. from the Massachusetts Institute of Technology, he has written six books that have been translated into more than ten languages for innovation courses taught at undergraduate, graduate, and doctorate levels.

Release date NZ

September 21st, 2018

Author

Allan Afuah

Audience

Tertiary Education (US: College)

Edition

2nd edition

Illustrations

39 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white

Pages

292

ISBN-13

9781138330528

Product ID

28226049

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