Business & Economics Books:

Influence, New and Expanded

The Psychology of Persuasion
Click to share your rating 2 ratings (5.0/5.0 average) Thanks for your vote!

Format:

Paperback / softback
$40.00
In stock with Mighty Ape

The item is brand new and in-stock in a Mighty Ape warehouse. The item will ship within the timeframe shown.

Order now and it ships tomorrow
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $6.67 with Laybuy Learn more

4 payments of $10.00 with Zip Learn more

Availability

This product is In stock with Mighty Ape

The item is brand new and in-stock in a Mighty Ape warehouse. The item will ship within the timeframe shown.

Delivering to:

It should arrive:

  • 3-10 May using International Courier

Buy together

19% of people buy Influence, New and Expanded and How to Win Friends & Influence People ~ Paperback / softback ~ Dale Carnegie.

Buy together: $59.49

Customer reviews

5.0 out of 5 stars Based on 2 Customer Ratings

5 star
(2)
4 star
(0)
3 star
(0)
2 star
(0)
1 star
(0)
Write a Review
"Opens up a lot of ideas"
5 stars"
Purchased on Mighty Ape

Awesome insights on how to influence people. Really gave me some great ideas on how to implement in my own business and client interactions. Would highly recommend it.

Description

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.

Author Biography

Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the "Godfather of Influence."
Release date NZ
July 7th, 2021
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
HarperCollins
Pages
608
Publisher
HarperCollins Publishers Inc
Dimensions
155x230x37
ISBN-13
9780063138810
Product ID
34487816

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...