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Indigenous African Enterprise on Hardback
Indigenous African Enterprise on Hardback
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Indigenous African Enterprise

The Igbo Traditional Business School (I-TBS)
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Description

This volume of Advanced Series in Management traces the origins, development, and key themes of the business practices of Nigeria’s south-eastern Igbos including apprenticeships, entrepreneurial clusters, sales practices, conflict management, talent recruitment, indigenous financial practices, locally-generated venture capital, family businesses, and succession planning.   The Igbo Traditional Business School (I-TBS) is not a conventional academic institution as it operates outside the classroom. Though without a library, or even an address, its tradition of lifelong entrepreneurial learning is an important area to explore. At a time when there is increased interest in Africa-centric business models, it is valuable to consider sustainable business prototypes built on established cultural practices, norms, and values.   Academics will find the examination of innovative I-TBS business practices, a valuable contribution to sustainable development discourse in Africa and frontier markets. Practitioners and policymakers will gain insights into the unique practices of an indigenous entrepreneurship system in an African context, with implications for socioeconomic advancements.

Author Biography:

Ogechi Adeola is an associate professor of marketing and academic director of the Sales and Marketing Academy at the Lagos Business School, Pan-Atlantic University, Nigeria. Her co-authored papers won Best Paper Awards at international conferences in 2016–2019, consecutively.
Release date NZ
December 14th, 2020
Audience
  • Professional & Vocational
Contributor
  • Edited by Ogechi Adeola
Pages
288
ISBN-13
9781839090349
Product ID
33603184

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