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How to Appreciate Your Customers on Hardback by B.H. Elvy
How to Appreciate Your Customers on Hardback by B.H. Elvy
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How to Appreciate Your Customers

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Hardback
$287.00
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Description

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.
Release date NZ
June 20th, 1995
Author
Audiences
  • Professional & Vocational
  • Undergraduate
Illustrations
V, 204 p.
Pages
204
Dimensions
141x222x18
ISBN-13
9780333598924
Product ID
1708021

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