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Hospitality Revenue Management on Hardback
Hospitality Revenue Management on Hardback
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Hospitality Revenue Management

Concepts and Practices
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Hardback
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Description

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Author Biography:

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.
Release date NZ
November 24th, 2020
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Contributor
  • Edited by Peter Szende
Illustrations
25 Tables, black and white; 49 Illustrations, color; 37 Illustrations, black and white
Pages
516
ISBN-13
9781771888882
Product ID
31923947

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