Gramsci and Media Literacy

Name: Gramsci and Media Literacy
SKU: 36400495
Price: 125.00 NZD
Availability: InStock

Critically Thinking about TV and the Movies

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Paperback / softback

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Description

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

Author Biography:

Erika Engstrom is professor and director of the School of Journalism and Media at the University of Kentucky. Ralph Beliveau is associate professor in the Creative Media Production area of the Gaylord College of Journalism and Mass Communication, and affiliate faculty in the Department of Film and Media Studies and the Department of Women’s and Gender Studies at the University of Oklahoma.

Release date NZ

February 17th, 2023

Author

Audience

Professional & Vocational

Pages

148

Dimensions

151x230x11

ISBN-13

9781793619877

Product ID

36400495

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