Gramsci and Media Literacy

Name: Gramsci and Media Literacy
SKU: 34679230
Price: 285.00 NZD
Availability: InStock

Critically Thinking about TV and the Movies

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Hardback

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Description

This book offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

Author Biography:

Erika Engstrom is professor and director of the School of Journalism and Media at the University of Kentucky. Ralph Beliveau is associate professor at the University of Oklahoma and affiliate faculty in film and media studies and women's and gender studies.

Release date NZ

May 11th, 2021

Author

Audience

Professional & Vocational

Pages

148

Dimensions

165x229x18

ISBN-13

9781793619853

Product ID

34679230

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