Consumers in Context

The BPM Research Program

By:

Gordon Foxall

Format:

Hardback

Series:

Routledge Revivals

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Description

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Release date NZ

September 1st, 2015

Author

Gordon Foxall

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

552

Series

Routledge Revivals

Dimensions

138x216x32

ISBN-13

9781138962897

Product ID

23156275

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