What are the in-store and out-storefactors influence supermarketfast moving consumer decisionIt is one interesting question: How can the brand of product seller influence the supermarket/store fast-moving consumers' more visual attention when the supermarket/store visitor is hurry to make decision to choose to buy which brand of product in time pressure environment? Supermarket/store fast-moving consumers do not usually spend much time to say in any supermarket shelf locations to choose numerous similar alternative brands of products. However, I assume the fast-moving supermarket/store consumer's decision is dependent on the interaction between the supermarket different shelf location sale environment and the mind of the consumer. So, the eye tracking explores this rapid processing that lacks conscious access or control to any supermarket or store consumers. It brings this question: How product packing and placement ( as in-store factors) and recognition, preferences, and choice task ( as out-of-store factors) which will influence the supermarket / store consumer individual decision making process through visual attention. In split-second decision making, the ability to recognize and comprehend a brand of supermarket/store product can significantly impact preferences. Hence, how the supermarket/store consumer's eye truly sees what whom mind is prepared to influence how much consumption desire to choose to buy the brand's product in short time decision making process when he/she stays in the shelf location, it has less than ten or more than ten different kinds of brands products or foods to let the visitor to choose in the supermarket or store.Brand owners and product developers will feel responsibilities to overcome promotion or advertising or communication challenge in order to let consumers to know their products are launched on the market. However, it is not until the product reaches the supermarket shelf that has good quality to the effort is judged whether it has how much sale number every day in the supermarket. The judges are the consumers themselves how to make decision quickly through the personal time pressure environment with minor package information processing in the supermarket. What does it take to be consider an option to influence the consumers' minds on visual attention in point-of-purchase decision making ?