Brands and Cultural Analysis

By:

Arthur Asa Berger

Format:

Hardback

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Description

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Author Biography:

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than one hundred papers and more than seventy books on popular culture, media, consumer culture, semiotics, humor, and tourism. He has lectured at universities in twenty-six countries and his books have been translated into nine languages

Release date NZ

November 6th, 2019

Author

Arthur Asa Berger

Audience

Professional & Vocational

Edition

1st ed. 2019

Illustrations

16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 illus. in color.

Pages

177

ISBN-13

9783030247089

Product ID

30606284

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