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branding@thedigitalage

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branding@thedigitalage by Herbert M. Meyers
$148.99
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Description

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

Author Biography

HERBERT M. MEYERS and RICHARD GERSTMAN are senior executives for Interbrand in the USA. Herbert M Meyers is the author of a number of successful books. Interbrand are the world's largest branding consultancy.
Release date NZ
September 14th, 2001
Country of Publication
United Kingdom
Illustrations
169 Illustrations, black and white; X, 184 p. 169 illus.
Imprint
Palgrave Macmillan
Pages
184
Dimensions
140x216x14
ISBN-13
9780333947692
Product ID
1665672

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