Business & Economics Books:


Unconventional Wisdom from 20 Accomplished Minds



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Creativity by Herbert M. Meyers
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This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.

Author Biography

HERBERT M. MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand), a leading brand identity and design consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Lifetime Packaging Excellence and Leadership. Herbert Meyers previously co-authored, The Marketer's Guide to Successful Package Design, and with Richard Gerstman co-authored, Branding @ the
Release date NZ
October 12th, 2007
Country of Publication
United Kingdom
VIII, 228 p.
Palgrave Macmillan
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