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Branding Diversity on Hardback by Susie Khamis
Branding Diversity on Hardback by Susie Khamis
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Branding Diversity

New Advertising and Cultural Strategies
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Description

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Author Biography:

Susie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney, Australia.
Release date NZ
February 4th, 2020
Author
Audience
  • Tertiary Education (US: College)
Pages
6
ISBN-13
9780367145446
Product ID
31992543

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