Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy. Framed within the global media context, the book offers a historical and contemporary account of the manifold intersections between commercial and cultural production. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation. This is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.
Gloria Dagnino is a Post-Doctoral Research Fellow at the Universita della Svizzera italiana, Switzerland.