Business & Economics Books:

Branded Entertainment and Cinema

The Marketisation of Italian Film



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Branded Entertainment and Cinema by Gloria Dagnino
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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy. Framed within the global media context, the book offers a historical and contemporary account of the manifold intersections between commercial and cultural production. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation. This is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.

Author Biography

Gloria Dagnino is a Post-Doctoral Research Fellow at the Universita della Svizzera italiana, Switzerland.
Release date NZ
September 30th, 2018
Country of Publication
United States
Garland Publishing Inc
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