Art & Photography Books:

Basics Graphic Design 03: Idea Generation

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Paperback / softback
$90.00
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  • Around 12-24 June using International Courier

Description

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Author Biography:

Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Release date NZ
January 30th, 2020
Audience
  • Professional & Vocational
Illustrations
200 colour illus
Pages
200
Dimensions
159x232x11
ISBN-13
9781350170223
Product ID
33027807

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