Format for Graphic Designers

Name: Format for Graphic Designers
SKU: 30279091
Price: 93.00 NZD
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Paperback / softback

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Description

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

Author Biography:

Gavin Ambrose teaches at the University of Brighton, UK. Paul Harris is a freelance journalist and author based in Colombia, SA.

Release date NZ

September 19th, 2019

Author

Audiences

General (US: Trade)
Tertiary Education (US: College)

Edition

3rd edition

Illustrations

200 colour illus

Pages

208

ISBN-13

9781474290630

Product ID

30279091

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